National Wildlife Photo Contest
Role: Team leader.
The National Wildlife Photo Contest is one of the oldest photo contests, approaching its 42nd year, and desperately needed to be updated for the web generation. The goals were to increase reach, engagement, and revenue.
I was picked by my peers to lead a team of marketers, developers, technologists, analysts, to put in practice the process of Innovation Engineering to rebrand and relaunch the National Wildlife Photo Contest (photocontest.nwf.org). I led this project and other projects from initial requirements through alpha and beta testing, QA, and launch
The new site increased NWF online engagement to over a million viewers and continues to drive the most traffic to NWF.org. It’s one of the first NWF products to be active across all web platforms: web, tablet, and mobile device.
In 1993, I was asked by NWF’s Executive publisher—who later became NWF’s CEO—to take part on a team that would launch the first nwf.org website. This first NWF site was awarded a permanent place in the Smithsonian archive. From then on, my involvement was expanded to include consulting and advising in the creation of other sites, including National Wildlife magazine, Ranger Rick, NWF Intranet, and several reorganizations of NWF web structures to meet new goals. Some of the screenshots below reflect that 64k was the maximum page.
Other Apps & web projects (including consulting)
Roles: I led these projects from initial requirements through alpha and beta testing, QA, and launch, including art direction, production, UX, UI, and App store submission.
