National Wildlife Photo Contest
Role: Team leader.
National Wildlife Photo Contest is one of the oldest photo contest and it was approaching its 42nd years and desperately needed to be updated for web generation. The goals were to increase reach, engagement and revenue.
I was picked by my peers to led a team of marketers, developers, technologists, analysts, to put in practice the process of Innovation Engineering to rebranded and re-launched National Wildlife Photo Contest (photocontest.nwf.org). The new site increased NWF online engagement to over a million viewers and continues to drive the most traffic to NWF.org. It’s one of the first NWF products to be active across all web plat forms: web, tablet and mobile device.
In 1993, I was asked by NWF’s Executive publisher—who later became NWF’s CEO—to take part on a team that would launch the first nwf.org web site. This first NWF site was awarded a permanent place in the Smithsonian archive. From then on my involvement was expanded to include consulting and advising in creation of other sites, including National Wildlife magazine, Ranger Rick, NWF Intranet and several reorganizations of NWF web structures to meet new goals. Some of the screenshots below reflect the age of 64k was the maximum page size.
Other Apps & web projects (including consulting)
Roles: Art direction, production, UX, UI, App store submission.
